Sunday, December 18, 2011
Brief : #02 Assignment
Assignment 02 (30%)
Brief:
STAGE 01: This is an individual project. Students are required to conduct research about digital multimedia artist.
Based on research and findings, student need to select TWO media artist that inspired them.
Write a summary for each artist which conclude artist’s philosophy towards his/her style of work,
including their digital artwork concepts, expression and emotions.
STAGE02: Based on their two summaries, students are required to create TWO screen design
that represent their selected artists concepts, approach and directions.
Both screen design should carry expressive and provocative meanings to stimulate user s mind.
Screen design must include: title, content, three submenu buttons and a quit button.
Objective:
- To understand, explore and creating functional graphic user interface with purposed for digital visual communication.
- To investigate the development of technology in creating digital media art installations.
Evaluation criteria:
- Research documentation: 10%
- Creativity, idea development and sketches of ideas: 10%
- Final Artworks: 10%
Submission Format:
01 Two printed final artworks mounted on foam boards (Your name, id, artwork description printed at the back). Template will be provided.
02 A4 Sketches (landscape format): Idea development and sketches
03 CDROM:
- Digital copy of both artworks
- Digital Research documentation
- Your Name, id, artwork description + blog links (MS word)
04 Blog
Assignment Submission: WEEK 09
Second Assigment : #02
ID : 1092701045
Media Art Design 2 : MMA 1123
Second Artwork : Friendship
Artist Statement:
This design I'm using red color as the base because Barbara Kruger using mostly
on her artwork with white and red color. She using photo and describe it using quote but i
do have photo but not as the main element.
Artwork Treatment:
I'm using Photoshop playing with the colors and trying different way to create texture and background using brush and symbol.
Idea:


Final:
Barbara Kruger
Barbara Kurger, She layers found photographs from existing sources with pithy and aggressive text that involves the viewer in the struggle for power and control that her captions speak to. In their trademark black letters against a slash of red background, some of her instantly recognizable slogans read “I shop therefore I am,” and “Your body is a battleground." Much of her text questions the viewer about feminism, classicism, consumerism, and individual autonomy and desire, although her black-and-white images are culled from the mainstream magazines that sell the very ideas she is disputing.


Second Assigment : #01
ID : 1092701045
Media Art design 2 : MMA1123
First Artwork : Life
Artist Statement :
Main element in this design is movement, and color from what I've research
TSANG Kin-Wah he use simple typo and projected on the wall. The composition
by arranging the button show movement and "LIFE" itself show motion.
Artwork Treatment:
I'm using Photoshop playing with the color and trying different to create texture and
background using brush and symbol.
Idea:




Final:
TSANG Kin- Wah
TSANG Kin-Wah, his from China live and works in Hong Kong. From my research he good at playing around with text and patterns. His curiosity leads him to challenge the social norms by creating stunning text and pattern wall installations. His works are not only full of rhythm; they also contain rich context of cultural background.
He usually using foul language this is because he trying to find ways in challenging social norms and to see how others see, perceive and miss the things that surround us, how we are cheated by the appearance or surface of an object. Di efferent people would have different feelings on the texts when they read them, reflects and attitudes on the issues and content. This is the reason why he prefer to have the text written down and become a visual, but silent presentation of the content. He also use sound in his artwork.


Sunday, November 20, 2011
Screen Base Design 2

From the design above I change the color and redesign it to make a screen design.
Artist Statement:
This is the simple flat layout, the small circle act as a button, somehow the look nothing but, when mouse over it will animate and produce sound. Even it is minimalist but it is a complex screen design.
Emotion:
Blue background to show the CALMNESS in life, the dark blue show the OBSTACLE in friendship, white show the SINCERITY.
Final:

Artist Statement:
This is look MINIMALIST, so i did this as my final screen design. I show a bit what happen when you click the small circle.
Artwork 2:
ID: 1092701045
Media Art Design 2: MMA1123
Second subject: String = Friendship
Artist Statement:
The idea is to show relation between the needle and string in friendship, there are up and down in every friendship, happy, sad, cry, fighting with each other. It look not that important but friendship show who we are, and from them we gain experience and know more about life.
Emotion:
Most of it in gray color, show the INTIMACY and yellow, show BOND. This is showing that friends is the place where we know the world.
Ideation:




Idea Development:



Final:

I choose this because, even it look simple but the ideas is projected clearly in this poster.
Screen Base Design 1

I redesign the poster above to make it as a screen base design. This may look crowded, but my main idea is to make as simple design as i can.Final:

Artist Statement:
I change the color is because this peach color show the CALMNESS, red as ASSERTIVENESS, white PURENESS in life, this design is simple but the layout actually a complex design. When the mouse move over, the small human will follow base on the line drawn, in the same time there a sound when you click the small box.
Artwork 1:
ID: 1092701045
Media Art Design 2: MMA1123
First subject: Signboard = Life
Artist Statement:
The idea is to show that people still move on in there life. Life will never stop until it end. "STOP" signboard, is the sign asking to stop and the human is to show that they ignore the sign and keep on do what they do in their life. No one have the right to ask other to end their life and doing nothing.
Artwork Treatment:
I did all in the Photoshop. I create and signboard using shape, and the "STOP" using text tool. i try to compost it in many ways to make it as simple as I can, so that the design doesn't look to crowded.
Emotion:
The color I chose is orange and brown. Orange projected the CLEARNESS, and the brown means BELIEF. What i try to tell is that us as human have our own life, no one can order as to stop to having a good life there. In this two emotion shows that life will go on as log as there's no obstacle.
Ideation:



Idea Development:
Fina:
I choose this because, even it look simple but the ideas is projected clearly in this poster.
Media Art Design 2: MMA1123 : Assignment 01









From above sketches I choose Signboard = Life and String = Friendship
Semiotic:
Semiotics, also called semiotic studies , is the study of signs and sign processes, symbolism and communication. Semiotics is closely related to the field of linguistics, studies the structure and meaning of language more specifically.
Semantics:
Semantics, is study of meaning. It focuses on the relation between signifier, such as words, phrases, sign and symbols and what they stand for.
Brief:
This is an individual project. You are a creative person! Think visually!
Students are required to created two conceptual screen based artworks to provoke / stimulate their target audience emotions.
Both screen design should integrate the appropriate use of visual language and typographic meaning.
Stage01 - branstorming
Stage02 - research & facts finding
Stage03 - initial ideation and conceptualization
Stage04 - project brief
Stage05 - idea developments and process
Stage06 - screen design intergration process
Stage07 - precedence studies
Stage07 - two finalized ideas
Objective:
- To understand and explain the psychological interpretations using visual arts.
- To communicate and produce screen based visual communication using word and image effectively.
Evaluation criteria:
- Research documentation: 5%
- Creativity, idea development and sketches of ideas: 15%
- Final Artworks: 10%
Submission Format:
01 Two printed final artworks mounted on foam boards (Your name, id, artwork description printed at the back). Template will be provided.
02 A4 Sketches (landscape format): Idea development and sketches
03 CDROM:
- Digital copy of both artworks
- Digital Research documentation
- Your Name, id, artwork description + blog links (MS word)
04 Blog
Tuesday, September 13, 2011
Final Assignment
Students are required :
to produce a non interactive media art project to enhance / express words and meaning
to apply the understanding of visual hierarchy, image / typography manipulations (emotionally and personality)
to use and apply the advantages of digital media by using motion, transition and rhythm.
Minimum duration 45 seconds
Maximum duration 90 minutes.
Submission Format:
CDROM: Must contain 4 folders
Folder #1: all digital documentation of assignment 01
Folder #2: all digital documentation of assignment 02
Folder #3: all digital documentation of assignment 03
Folder #4: all digital documentation of final media art project 01:
- (all your digital working files, research findings and two finals artwork)
-Your FINAL Application should be place outside from these folders + Blog url
A4 sketch:
Please compile and bind your A4skecth for assignment 01, 02, 03 and media art project 01 together.
In media art project 01 section:
Your A4Sketch should contain:
- Project brief (Name, id, artwork title, artist statement, artwork treatment)
- Mind map
- Any samples and reading materials related to your topic (research)
- Target Audience information + persona
- Idea development (thumbnails & sketches) including sketch for all two concept boards.
- Printouts of your 2 final concept boards.
+Any added segmentation is a bonus
Concept boards
Two A3 mounted on foamboard.
Note: You can always add physical experimental effects or objects on your two concept boards.
Evaluation Criteria:
Artist statement: 6%
Creative Concepts and Expression: 14%
Idea developments: 10%
Concept board: 10%
Total: 40%
Submission: week 13
My Concept : Emotion
For the final assignment i have to do a short video about anything, so i choose to do the Emotion itself for my concept. By showing the emotion from random people, such as sad, happy, angry, miserable and many more. As a human we cant run from dominating by emotion in our life.
What is Emotion?
The word emotion includes a wide range observable behaviors, expressed feelings, and changes in the body state. this diversity in intend meanings of the word emotion make it hard to study. For many of us emotions are very personal states, difficult to define or to identify except in the most obvious instances. Moreover, man aspects of emotion seem unconscious to us. Even simple emotional state appear to be much more complicated that states as hunger and thirst.
Some psychologists have tried to subdivide emotions in categories. For example Wilhelm Wundt, the great nineteenth century psychologist, offered the view that emotions consist of three basic dimensions, each one of a pair of opposite states: pleasantness/unpleasantness, tension/release and excitement/relaxation. However, this list has become more complex over time.
Plutchik suggests that there are eight basic emotions grouped in four pairs of opposites:
joy/sadness
acceptance/disgust
anger/fear
surprise/anticipation

Artist Statement :
The main idea is to project the random emotion. I choose Kenny G , the moment to make a clam mood to the audiences whos watching the video with the vintage color mood to cool and easy going mood. So that audience can understand what is emotion without stress out. I use close up method to give audience to see clearly the emotion project by the person.
Persona / Survey
Are you emotional : no, yes
What emotion do you usually feel : happy, sad, angry
What do you think about emotion : complicated, mysteries, unique
Do you think, emotion is important in our life? yes, no
Full name:
Age : 16-25, 26-40. 40-60
Faculty:
Do you know what is emotion? no, yes
Are you emotional : no, yes
What emotion do you usually feel : happy, sad, angry
What do you think about emotion : complicated, mysteries, unique
Do you think, emotion is important in our life? yes, no
Answers :
Full name: Tang Lee Yin
Age: 16-25
Faculty: FCM
Do you know what is emotion?: yes
what emotion do you ussually feel:happy
What do you think about emotion: unique
Do you think, emotion is important in our life? yes
Full name: Daniel Bryan
Age: 16-25,
Faculty: fcm
Do you know what is emotion?: yes
Are you emotional : no
What emotion do you usually feel: happy
What do you think about emotion: unique
Do you think, emotion is important in our life? yes
Full name: Shawn Benedict
Age : 16-25,
Do you know what is emotion?: yes
Are you emotional : no
What do you think about emotion: unique
Do you think, emotion is important in our life? yes
10 person that i give this survey all vote the same things. Emotion is a unique thing that sometime we cant event understand even a simple emotion.
Thursday, August 4, 2011
Report







About Penang.
Before Penang, the Pearl of the Orient, was known to the world as a beautiful, exotic holiday destination, she was Pulau Pinang – a virgin paradise that got her name from the abundance of betel nut palms scattered across her soft, sandy beaches.
Literally translated, Pulau Pinang means the “Isle of the Betel Nut” in Malay – Malaysia's national language. Steeped in history, “Penang” was born when charismatic English captain Francis Light persuaded the Sultan of Kedah to cede Pulau Pinang to the British East India Company.
In 1786, Light landed on what is known as the scenic Esplanade today. Local folklore tells of how he fired gold coins into the surrounding jungle to induce his men to clear the area. Fourteen years later, the Sultan of Kedah further ceded a strip of land on the mainland across the channel to a very persuasive Light.
The state of Penang then comprised of an island originally named Prince of Wales Island, after George V, and the strip on the mainland which was christened Province Wellesley, after the Governor of India. The former was later named George Town, after King George III.
In 1832, Penang formed part of the Straits Settlement with Malacca and Singapore. The Penang maritime port was among the busiest in the region, attracting rich merchants involved in the lucrative trade of tea, spices, porcelain and cloth.
Settlers and fortune-seekers from the all over called Penang home and it was from this interesting mix of Chinese, Malay, Indian and Siamese (to name a few) cultures that Penang became a melting pot for hybrid communities – the most famous being the Baba Nyonya, Jawi Peranakan and Eurasians.
For more than a century, the major trading post remained under British colonial rule until 1957, when Malaysia gained independence. George Town was accorded city status by Queen Elizabeth II on January 1, 1957, thereby becoming the first town in the Federation of Malay – after Singapore – to become a city.
Although she is Malaysia's electric and electronic manufacturing hub, Penang has successfully retained her old world charm. As recognition of her rich heritage, George Town, together with Malacca, was listed as the United Nations Educational, Scientific and Cultural Organization (UNESCO) World Heritage Site on July 7, 2008.
3rd Assignment : Digital Art
expressive visuals and creative typographic to create TWO artworks based on selected topic. Both artworks should carry two different themes(treatment, “look and feel” and art concepts) but for the same target audience.
Please choose your potential target audience.
Submission Format:
Two A2 mounted on foamboard.
CDROM (all your digital working files, research/ findings and two finals artwork)
A4 sketch
Your A4 Sketch should contain:
- Project brief (Name, id, artwork title, artist statement, artwork treatment (on both artworks)
- Survey results on your potential target audience
- Any samples and reading materials related to your topic.
- Idea development (thumbnails & sketches)
+Any added segmentation is a bonus
Note:
You can always add physical experimental effects or objects
on printed artworks.
Evaluation Criteria:
Artist statement: 4%
Creative concepts and expression: 16%
Idea developments and sketches: 10%
Total: 30%
Submission: week 08
Monday, July 4, 2011
2nd Assignment : Typography
Example :


My concept:
Still the same as before "Go Green". I choose it because I want to show the important about go green. This issues being debate till now but still, people don't take it serious. They more to develop on the industry hence, the nature being destroyed.

Emotion:
I chose green which see as green and a bit of brown color showing the nature part in this poster. It show clam and peaceful kindly to me, where we can the back ground looking flat with dark gray that show emptiness in the world if there is no more trees. The white color is to bold the main idea to us, show strong emotion in this poster event it is just a white color. The steel texture show that in the modern time which more to technology still need and trees. The big leaf is to show the harmony to this picture.
Artist Statement:
The massage that I apply is that from what we did we can reuse back what ever have used before. This what can prevent the world from being harm from our activities. The color green, show nature color which give the emotion of clam and peaceful, gray color shows emptiness that we can see the color look flat, white color showing strong toward the message that i want for the audience to see. Even the leaf leaf look bigger but still for me, I see the quote better.
Idea:
This is my first idea for the typo, for me it to flat but i like the color of it show more towards my concept.Final Artwork: