Report

My concept :

This assignment i have to do artwork about, Penang, I choose to do Festival n Cultural & Heritage, why because both got less voted in my survey. I wa

nt to make them get interest toward this two issues . The first, artwork i'm doing Dragon boat which is festival in Penang that has become a big event been held annually. Today these r

aces has become and international sport. Second artwork i'm going to do Puppet Mitress, where I will make a poster about it.

Artist Statement 1:

The Dragon Boat has become one of the festival in Penang, which been held annually. The poster will show Excitement toward the race. I use the dragon boat as the base on the poster, with typography bold on the Dragon Boat, yellow color show the Fun side in the races, and Penang in red show the Important and the one place that dragon boat being held annually there.

My Final 1 :

Artist Statement 2 :

Chinese Puppet is one of the cultural in Penang which is rar

e struggling to keep alive in Penang. So this the chance for me to make the poster to get the audience attention about the rarely cultural. I choose warm color, pink brown to show the Courage even it is fading it still stay strong in the society.

My Final 2 :

About Penang.

Before Penang, the Pearl of the Orient, was known to the world as a beautiful, exotic holiday destination, she was Pulau Pinang – a virgin paradise that got her name from the abundance of betel nut palms scattered across her soft, sandy beaches.

Literally translated, Pulau Pinang means the “Isle of the Betel Nut” in Malay – Malaysia's national language. Steeped in history, “Penang” was born when charismatic English captain Francis Light persuaded the Sultan of Kedah to cede Pulau Pinang to the British East India Company.

In 1786, Light landed on what is known as the scenic Esplanade today. Local folklore tells of how he fired gold coins into the surrounding jungle to induce his men to clear the area. Fourteen years later, the Sultan of Kedah further ceded a strip of land on the mainland across the channel to a very persuasive Light.

The state of Penang then comprised of an island originally named Prince of Wales Island, after George V, and the strip on the mainland which was christened Province Wellesley, after the Governor of India. The former was later named George Town, after King George III.

In 1832, Penang formed part of the Straits Settlement with Malacca and Singapore. The Penang maritime port was among the busiest in the region, attracting rich merchants involved in the lucrative trade of tea, spices, porcelain and cloth.

Settlers and fortune-seekers from the all over called Penang home and it was from this interesting mix of Chinese, Malay, Indian and Siamese (to name a few) cultures that Penang became a melting pot for hybrid communities – the most famous being the Baba Nyonya, Jawi Peranakan and Eurasians.

For more than a century, the major trading post remained under British colonial rule until 1957, when Malaysia gained independence. George Town was accorded city status by Queen Elizabeth II on January 1, 1957, thereby becoming the first town in the Federation of Malay – after Singapore – to become a city.

Although she is Malaysia's electric and electronic manufacturing hub, Penang has successfully retained her old world charm. As recognition of her rich heritage, George Town, together with Malacca, was listed as the United Nations Educational, Scientific and Cultural Organization (UNESCO) World Heritage Site on July 7, 2008.

3rd Assignment : Digital Art

Assignment Brief :

This is an individual project. Students are required to combine the use of
expressive visuals and creative typographic to create TWO artworks based on selected topic. Both artworks should carry two different themes(treatment, “look and feel” and art concepts) but for the same target audience.

Please choose your potential target audience.

Submission Format:
Two A2 mounted on foamboard.
CDROM (all your digital working files, research/ findings and two finals artwork)
A4 sketch

Your A4 Sketch should contain:
- Project brief (Name, id, artwork title, artist statement, artwork treatment (on both artworks)
- Survey results on your potential target audience
- Any samples and reading materials related to your topic.
- Idea development (thumbnails & sketches)
+Any added segmentation is a bonus

Note:

You can always add physical experimental effects or objects
on printed artworks.
Evaluation Criteria:
Artist statement: 4%
Creative concepts and expression: 16%
Idea developments and sketches: 10%
Total: 30%
Submission: week 08