Students are required :
to produce a non interactive media art project to enhance / express words and meaning
to apply the understanding of visual hierarchy, image / typography manipulations (emotionally and personality)
to use and apply the advantages of digital media by using motion, transition and rhythm.
Minimum duration 45 seconds
Maximum duration 90 minutes.
Submission Format:
CDROM: Must contain 4 folders
Folder #1: all digital documentation of assignment 01
Folder #2: all digital documentation of assignment 02
Folder #3: all digital documentation of assignment 03
Folder #4: all digital documentation of final media art project 01:
- (all your digital working files, research findings and two finals artwork)
-Your FINAL Application should be place outside from these folders + Blog url
A4 sketch:
Please compile and bind your A4skecth for assignment 01, 02, 03 and media art project 01 together.
In media art project 01 section:
Your A4Sketch should contain:
- Project brief (Name, id, artwork title, artist statement, artwork treatment)
- Mind map
- Any samples and reading materials related to your topic (research)
- Target Audience information + persona
- Idea development (thumbnails & sketches) including sketch for all two concept boards.
- Printouts of your 2 final concept boards.
+Any added segmentation is a bonus
Concept boards
Two A3 mounted on foamboard.
Note: You can always add physical experimental effects or objects on your two concept boards.
Evaluation Criteria:
Artist statement: 6%
Creative Concepts and Expression: 14%
Idea developments: 10%
Concept board: 10%
Total: 40%
Submission: week 13
My Concept : Emotion
For the final assignment i have to do a short video about anything, so i choose to do the Emotion itself for my concept. By showing the emotion from random people, such as sad, happy, angry, miserable and many more. As a human we cant run from dominating by emotion in our life.
What is Emotion?
The word emotion includes a wide range observable behaviors, expressed feelings, and changes in the body state. this diversity in intend meanings of the word emotion make it hard to study. For many of us emotions are very personal states, difficult to define or to identify except in the most obvious instances. Moreover, man aspects of emotion seem unconscious to us. Even simple emotional state appear to be much more complicated that states as hunger and thirst.
Some psychologists have tried to subdivide emotions in categories. For example Wilhelm Wundt, the great nineteenth century psychologist, offered the view that emotions consist of three basic dimensions, each one of a pair of opposite states: pleasantness/unpleasantness, tension/release and excitement/relaxation. However, this list has become more complex over time.
Plutchik suggests that there are eight basic emotions grouped in four pairs of opposites:
joy/sadness
acceptance/disgust
anger/fear
surprise/anticipation
Artist Statement :
The main idea is to project the random emotion. I choose Kenny G , the moment to make a clam mood to the audiences whos watching the video with the vintage color mood to cool and easy going mood. So that audience can understand what is emotion without stress out. I use close up method to give audience to see clearly the emotion project by the person.
Persona / Survey
Are you emotional : no, yes
What emotion do you usually feel : happy, sad, angry
What do you think about emotion : complicated, mysteries, unique
Do you think, emotion is important in our life? yes, no
Full name:
Age : 16-25, 26-40. 40-60
Faculty:
Do you know what is emotion? no, yes
Are you emotional : no, yes
What emotion do you usually feel : happy, sad, angry
What do you think about emotion : complicated, mysteries, unique
Do you think, emotion is important in our life? yes, no
Answers :
Full name: Tang Lee Yin
Age: 16-25
Faculty: FCM
Do you know what is emotion?: yes
what emotion do you ussually feel:happy
What do you think about emotion: unique
Do you think, emotion is important in our life? yes
Full name: Daniel Bryan
Age: 16-25,
Faculty: fcm
Do you know what is emotion?: yes
Are you emotional : no
What emotion do you usually feel: happy
What do you think about emotion: unique
Do you think, emotion is important in our life? yes
Full name: Shawn Benedict
Age : 16-25,
Do you know what is emotion?: yes
Are you emotional : no
What do you think about emotion: unique
Do you think, emotion is important in our life? yes
10 person that i give this survey all vote the same things. Emotion is a unique thing that sometime we cant event understand even a simple emotion.
