Sunday, November 20, 2011

Media Art Design 2: MMA1123 : Assignment 01














From above sketches I choose Signboard = Life and String = Friendship

Semiotic:

Semiotics, also called semiotic studies , is the study of signs and sign processes, symbolism and communication. Semiotics is closely related to the field of linguistics, studies the structure and meaning of language more specifically.

Semantics:

Semantics, is study of meaning. It focuses on the relation between signifier, such as words, phrases, sign and symbols and what they stand for.




Brief:
This is an individual project. You are a creative person! Think visually!
Students are required to created two conceptual screen based artworks to provoke / stimulate their target audience emotions.
Both screen design should integrate the appropriate use of visual language and typographic meaning.

Stage01 - branstorming
Stage02 - research & facts finding
Stage03 - initial ideation and conceptualization
Stage04 - project brief
Stage05 - idea developments and process
Stage06 - screen design intergration process
Stage07 - precedence studies
Stage07 - two finalized ideas

Objective:
- To understand and explain the psychological interpretations using visual arts.
- To communicate and produce screen based visual communication using word and image effectively.

Evaluation criteria:
- Research documentation: 5%
- Creativity, idea development and sketches of ideas: 15%
- Final Artworks: 10%

Submission Format:
01 Two printed final artworks mounted on foam boards (Your name, id, artwork description printed at the back). Template will be provided.
02 A4 Sketches (landscape format): Idea development and sketches
03 CDROM:
- Digital copy of both artworks
- Digital Research documentation
- Your Name, id, artwork description + blog links (MS word)
04 Blog






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